Product strategy or the product-oriented organization's ongoing focus, is often overlooked in its importance. True, in most cases it will not last a bid deal or an investment round, and it just 'rides' the innovation or technological breakthrough which preceded it.
Yet, gaping the space between the highlighted milestones is where the core of the business lies. That is where product strategy resides and that is, more often than none, where you make or break your business.
Our mission is in effectively bridging the gaps and cutting the learning curve.
Startup / CEO Coaching
Been here, done that, failed there
We've walked in your shoes, far more than once. We know the deep loneliness feeling and we also bear the failure scars. Our task is one, extracting the maximum out of your leadership. We know that without a strategic process to define, leverage and focus your startup's actions, you're playing the terrible game of chance, and we're sorry, but 'giving it your best shot' or 'working your ass off', is just not enough.
Product Strategy Consultancy
It will alway be the strategy to make or break success
With tens of years' experience in the field and with the most diverse range of domain expertise, our strength is in the process. And that process is around you.
Because a Product Leader is one of the most crucial assets to product-oriented company
You may not need yet a full-time Chief Product Officer (CPO) right now, but you do need that leadership role and you need it yesterday.
Yes, it can be done part-time (some say it's even better). In most cases the benefits will outweigh those of the alternative of hiring a first time CPO.
Product Marketing Strategy
"People like us do things like this"
To drive change your must fit message to your offer. That begins before the art, copy and placement.
Product Dev Team Organization
There's a way to do things and there's a way that works...
From 5 PM to 100 developers, organizing or re-organizing, your product development team/division, requires expertise that only few have.
Analytics Strategy and Implementation
To truly become data-driven your focus must be on the questions NOT the metrics
The world's top behavioral and product Analytics experts at your service. GA, MixPanel, Amplitude, Pendo, Firebase, Hotjar, Fullstory and more. Our Right-side-up methodology defies today's common practice, that simply doesn't work.
Mentoring Product Leaders
Because the right guidance can make a good PM into a great Product Leader
From mentoring to coaching, 1-on-1 or in groups. We offer an accelerator for product professionals and their bosses who understand the need
Courses and Workshops
A new and very different educational model, built on DOING as opposed to STUDYING
- Product Leadership Course - productMBA
- Product Strategy workshops for non-product executives (CEOs, COOs, CMOs, CTOs, CFOs)
- Product Marketing workshops
- ClienteleSome of the organizations our consultants have worked with: