Ascend PM program

Product Alliance

Product Alliance

Ascend PM Leadership Program
Connect and learn with Product Directors who face the same challenges as you

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About the Program

The Ascend PM Leadership Program is an ongoing, collaborative community created exclusively for Director-level (and above) Product Leaders. Over the course of a year (and beyond), you’ll join peers to:

➤ Tackle real Product challenges (no generic case studies).

➤ Refine your leadership strategies using proven frameworks from Unicorn CPOs.

➤ Learn directly from industry-leading practitioners, focusing on practical solutions rather than theory.

➤ Engage in interactive online sessions, peer feedback activities, and in-person meetups to build a powerful, lasting network of Senior Product Leaders.

Who is it for?

➤ Senior Product Directors, Product Ops, and Startup VP Product ready to enhance their leadership and drive tangible results.

➤ Leaders seeking a peer-driven approach to tackling actual issues in product strategy, scaling product teams, and execution excellence.

➤ Professionals who value hands-on insights from Unicorn CPOs—those at the forefront of Israeli tech innovation.

➤ Individuals committed to continuous learning and eager to connect with a community of equally driven Product leaders.

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Meet our Mastermind Teachers
Our program features Israel’s top Product talent, with each leader bringing hands-on experience as chief in their unicorn org:
Tomer Fuss
Natural Intelligence
CPO
"The Anatomy of a World-Class Product Team"
Gil Vind Picciotto
Tipalti
VP Product
"Team Dynamics at Scale"
Yinon Costica
Wiz
CPO
"Execution at Scale: From Roadmap to Reality"
Michal Langer
Lemonade
CPO
"Overcoming Cross-Functional Barriers to Deliver Impactful Products"
Itamar Fabian
MyHeritage
CPO
"Data-Driven Product Strategy"
Barak Witkowski
Appsflyer
CPO
"Scaling Product Teams During Hyper-Growth"
Tal Laufer
Claroty
VP Product
"Mastering Stakeholder Management in Complex Environments"
Tal Ben Simon
eToro
CPO
"Executive Communication & Product Storytelling for High-Stakes Scenarios"
How It Works

1
Live Masterclasses
Attend 8 online/in-person sessions annually led by Unicorn CPOs, covering topic such as — Scaling Product Teams, Product Strategy, Mastering Execution and Professional Leadership Growth.
2
Peer-Driven Projects
Solve your own real-world Product challenges alongside fellow Director-level peers. Instead of generic case studies, you’ll refine strategies and share feedback on issues you face at work.
3
Reflect & Discuss
Each project cycle wraps up with a small-group discussion. This process ensures you capture tangible lessons, strengthen your leadership mindset, and forge meaningful connections with Product leaders holding similar roles.
4
In-Person Meetups
Join face-to-face sessions hosted by Unicorn CPOs at there offices. Network with other Product Directors, explore real-life Product scenarios, and gain fresh insights from top practitioners.
5
Ongoing Community
Stay connected through a dedicated Slack channel, where you can share updates, seek advice, and continue conversations long after each session—forming your own board of trusted Product advisors.
These Unicorn CPOs bring real-world experience in Product leadership, offering a rare chance to learn from those who have scaled top-tier companies.
Pricing & Enrollment
Membership pricing is determined by your leadership role:
Product Directors
$1,500
per year
SELECT
Product Ops
$1,750
per year
SELECT
Startup VP Product
$2,000
per year
SELECT
* The program cost is equivelent to ~1% of your annual cost of employment
Membership includes:
8 live masterclasses with our Mastermind Teachers
Access to our exclusive meetups hosted at the CPOs' offices
Peer-driven projects and guided reflection activities to address your real Product challenges
An exclusive Slack community for ongoing collaboration and support
Spots are limited to maintain a focused, high-value cohort.
We recommend applying early to secure your place in the next cycle.
Meet Your Head Instructor

Yoav Yechiam

Managing Partner at the Strategic Consulting firm
The Product Alliance
Chairman of the Israeli Unicorn CPO Club.
A globally recognized expert in the field of Behavioral Analytics & Product Strategy

Commitment required:
➤ A generous mindset - Bring yourself to contribute, to gain a community and priceless lessons
➤ This will not be a passive learning experience, as you commit to your peers' learning as much as your own
➤ Attendance of at least 75% of lectures.
➤ Dedicating ~5 hours per quarter to home assignments
Enroll Today!
Tickets & Prices
Buy now
Startup VP Product's Ascend PM annual membership
$2,000.00
Buy now
Product Director's Ascend PM annual membership
$1,500.00
Buy now
Product Op's Ascend PM annual membership
$1,750.00
FAQ
Who is Ascend PM for?
How is Ascend PM different from other Product courses?
What topics are covered?
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For any further questions and enquiries feel free to reach out to us at:
Email: info@product-alliance.com
Phone: +972-54-4211029