Roi’s expertise are engagement, retention and UX Consulting. During the last 7 years Roi has helped startups and entrepreneurs with Product Strategy, customer journey mapping and full product life-cycle.
From 2019 to 2020, founded and coordinated digital school in the Fintech realm, enhancing customer experience and helping students engage and successfully learn their new skills online.
In addition to Product consulting, Roi served as Consulting head of design at a boutique web development firm, and helped startups and enterprises overcome design challenges and launch successful products.
Prior to consulting, Roi has served as a Product Manager in a leading Israeli Ad-tech company, working closely with R&D teams, prioritizing features and leading agile development processes.
Roi holds an M.Sc. in Industrial Engineering and Management from Ben Gurion University and B.Sc. in Computer Engineering from Bar Ilan University.