Yoad Mick is a diverse and international branding and product marketing expert with vast international experience. With the unique combination of advertising and marketing background, Yoad both leads the creation of the brand and its strategy, while also effectively implementing it into the marketing and product marketing strategy.
Starting his career in advertising agencies such as Saatchi and Saatchi, BBDO and Ogilvy as a copywriter, Yoad spent years working on many leading global brands (B2B and B2C) in various industries - from automotive, pharma and retail to telecom and cosmetics.
Crossing from advertising to marketing, Yoad grew the marketing departments of international iGaming companies (B2C and B2B) as Marketing Director.
Living in Helsinki, Yoad helps companies develop their international branding and marketing strategies both as a consultant and a contract CMO. He also speaks in conferences and facilitates workshops focused on creating a human-centric mindset in product and marketing teams.
Yoad is a firm and proven believer that a holistic, human-centric mindset is key to any business wishing to become a leader in their field - and that fully implementing branding as a business strategy is a winning combination, that puts companies on a meaningful, value-driven road to financial success.
Yoad heads our European branch.