The Alliance Leadership
our Consultants & specialists
Ellen Sharipov
Product & Analytics Consultant
Product Consulting, UX, Analytics, Design Thinking
(more)
Our Services
Product Strategy Consulting
It's always the Strategy to make-or-break your business
Without a strong and clear strategy, you're playing the terrible game of chance. And we're sorry, but by our book 'giving it your best shot', is just not enough.
Harnessing tens of years of experience in strategy, product, and goal-driven execution, we'll partner with you to define the best winning strategy, crystallize the plan to achieve it, and help you put it to action.
Analytics Consulting
To truly become Data-Driven, you must align your data to your business and Product needs
When planning and strategizing your Analytics implementation, you must focus on we need to understand, before want we need to measure.
The Product Alliance is globally recognized as one, if the top, Analytics experts. Whether it be GA, Mixpanel, Amplitude, Heap, Fullstory, Pendo or any platform, our vast experience and recognized methodology, will help guide and empower your team to truly own your data.
Startup / CEO Coaching
Been here, done that (and failed too)
We've walked in your shoes, far more than once. We know the deep loneliness feeling and we also bear the failure scars.
Our task is one - cut your learning curve and push you to perform beyond your expectations. From mentoring to coaching, 1-on-1 or in groups, from C-level execs to product managers, we help you catch the right waves and ride them like a pro.
Courses and Workshops
Because knowledge is key
Every now and then, you have to 'sharpen your tools'.
We provide a variety of education and training sessions, publicly or custom tailored, such as:
- Analytics courses, workshops and seminars. Globally recognized and certified
- The productMBA - Product Leadership Course
- Product Strategy workshops for non-product executives (CEOs, COOs, CMOs, CTOs, CFOs)
- Product Marketing workshops
Interim CPO
Because a Product Leader is a crucial asset of a Product-oriented company
You may not yet need a full-time Chief Product Officer (CPO) but you must have someone strong in that leadership role, and you need it yesterday. And if you have your leader, you surely wish they had an extra brain and another pair of hands...
We fill those gaps with you right now. And yes, it can be done part-time (some say it's even better).
New Frontiers Exploration
"He who moves not forward, goes backwards"
When everyone is drawn to working heads-down on customers' critical tasks, no one has the attention to look after future innovation anymore.
We get you 'back on the horse' of innovation. We'll be your scouts, do the research and analysis, and help you plan future evolution. Like a drone you send up and forward to see the waves developing ahead so you can make sure you'll catch them.
AI & ML Expertise
AI that Elevates Experiences
We are proud to be at the forefront of AI/ML product evolution. We offer a rare hybrid expertise in Product Strategy and core AI.
Having successfully deployed AI solutions across retail, IoT, tech, entertainment, and more, we are fully familiar with both customer pain points and the challenges of building the scalable back-end AI platforms that power delightful real-time experiences.
Product Leaders Mentoring
Because the right guidance can make a good PM into a great Product Leader
There's a point in time you know you need someone experienced to guide you. Someone who knows your challenges and can help you optimize your actions.
From mentoring to coaching, 1-on-1 or in groups, we offer an accelerator for product professionals and their bosses who understand the need.
Go-To-Market Planning
It's where the rubber meets the road
Having a great product that fits its market can only succeed if it's introduced to the right customers at the right time with the right value proposition.
We know how to drive winning products to the market, from building the best plan to helping you with the ongoing execution and learning loop. At the end of the day, it's about achieving tangible results in sales and in the strategy implementation.
Our Clientele
Our current and past clients include:
